Branding & positioning
Who you are, and where you stand
Strategy first, then the look. We find the spot where your whole category stands, and put you somewhere else, on purpose.
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Internet Labs AI
Engulfed in elegance
An independent AI studio, infinitely crazy about functional, emotional and agentic interfaces on the internet.
Trusted by
Selected work
Names you know, and what we made for them
(opens their website in a new tab)We worked on Netflix’s design system: the shared parts and standards that keep it the same on every screen, from your phone to your television.
(opens their website in a new tab)We designed and built apps for the operating system inside Meta’s headsets, then redesigned the website that shows off what they can do.
(opens their website in a new tab)We built an AI product that puts people looking for work in touch with the recruiters looking for them, from students to experienced hires.
(opens their website in a new tab)We designed and built Chanel’s website, online store, emails and promotions from the ground up, then helped its new head of design grow them.
(opens their website in a new tab)We designed the launch event materials and the marketing for the campaign, and worked out what the show adds to the economy. Yes, really.
(opens their website in a new tab)We set the creative direction for Airbnb’s ad campaigns in Italy and designed them for Instagram, where an ad gets one swipe to make you want to go.
- All the work84 projects: big, small, and everything in between
Internet Labs is one team, start to finish. We position brands , design and build interfaces , engineer the systems and agents behind them, and make the films and campaigns that bring people in. There’s no handover, because the people who design are the people who build .
Details on steroids
An independent AI studio, infinitely crazy about functional, emotional and agentic interfaces on the internet.
What we make
All of it designed and built in-house
UI/UX design
How it works, and how it feels
Goals before screens, structure before style, and every state, not just the happy one, tried on the people it’s for.
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Design engineering
Drawn and built by the same hands
The person who designs the interaction is the person who builds it, so the motion you approved is the motion that ships.
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Fullstack engineering
Everything behind the screen
Fast where people feel it, easy to change, and private by default, built by the people who drew the front.
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AI engineering
Models, agents, and everything around them
Designed for what models really do: the wait, the stream, the wrong answer, and the way back from it.
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AI commercials
Films and ads, made with AI
Reference, sketch, then generate: the look is settled before a single frame is, so every shot belongs to the same world.
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Marketing
In front of the right people
Who’s speaking, who’s listening, and the one thing they should do, carried in one voice from the homepage to the inbox.
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Awards
A few Awards
Which we try very hard not to mention
Most Innovative and Dynamic Creative Agency
Corporate LiveWire, 2023
Creative Agency of the Year
Corporate LiveWire, 2022
Most Dedicated Creative Agency of the Year
Acquisition International, 2022
Most Valued Creative Agency of the Year
APAC Insider, 2022
Thank you to everyone who voted for us.
#HeyInternet
Questions, answered
In public, and at length
